Our Story

It all started in April 2017. Well actually it began in February of 2017. I, Meghan Best owner of Sugar Babies, was on maternity leave with my brand new daughter, Lily. I had visited Sugar Babies to look for a monogrammable sash for Lily's newborn pictures and was added to the mailing list. Not long after, an email arrived stating that the then owner of Sugar Babies was interested in selling the business. I talked with my husband and we decided we were interested. In April 2017, Sugar Babies opened with Lily as the official sugar baby and me as the owner. It has been an amazing journey with a lot of support and faith. In October of 2017, we doubled our square footage by moving into a larger location and added lots of new offerings to the store, including Melissa & Doug toys. The store offers gift wrap, gift registries and personal shopping to make it a great experience for all of our customers. Creating the online store is a way to continue to serve our local customers in a new way and to also expand our business outside of Goldsboro, NC. Thank you for visiting the store! I hope you will love it as much as I do.


In September of 2019, I had the opportunity to open a women's boutique, Meg's Shoppe. I never dreamed I would have a career in retail, but now I can't imagine it any other way. My grandmother owned a store, Ethel's Shoppe, that I grew up playing in, helping customers and setting display windows. I am so grateful for this adventure and hope you will come shop both stores.